Jess Williamson Adopted A Highway
Jess Williamson is taking the whole concept of album promotion to wonderfully eccentric places. Adopting an actual highway tied to the inspiration behind her new record shows exactly the kind of creative thinking that makes independent artists stand out from the usual press release circuit. It's the sort of commitment that suggests this is more than just another record rollout, and our listeners will appreciate an artist who's willing to get a bit weird with their connection to the music. That's the kind of dedication and imagination that Cledvibes Radio folk genuinely respect.
From Stereogum: Jess Williamson releases her new record A Mile South Of Heaven next month, and she's inventing new forms of album promotion. Today, she revealed that she adopted a highway that helped inspire the LP, and she's declaring it "the unofficial Mile South of Heaven." The post Jess Williamson Adopted A Highway appeared first on Stereogum.
