Well, this is quite the moment for MTV to signal they're serious about the VMAs again. Madonna opening the show after more than two decades away isn't just nostalgia. It's a statement that the ceremony wants to remind people why it mattered in the first place. For those of us who love a bit of pop history, watching someone with her catalogue come back to an event like this is genuinely worth paying attention to, even if the VMAs themselves have had their ups and downs over the years.